Marketing Plan for Ellens Stardust Essay Example | Topics and Well Written Essays - 4000 words

Marketing Plan for Ellens Stardust - Essay ExampleOther aspects of the marketing mix have been discussed in details in this section. This coupled with the offering of traditional American delicacies and retro music is likely to progress performance of the business. The section covering action budget visualizes has shown that nearly $5 million can be spent by the business as marketing expenses. The detailed break-up of the components has also been provided. The section on the contingencies plan discussed the additional measures that can be adopted if the original planning is not realized. Fin all toldy, the section on paygrade and monitoring elaborates on various steps that can be adopted by Ellens Stardust dining car so as to monitor the marketing plan. Few techniques that has been pointed out includes return on investment, market divide abridgment, customer attitude tracking, market expense to sales ratio and last but not the least, analysis of sales figures.Ellens Stardust Di ner is among one of the best themed dining restaurants based in New York City, which appeals to customers of all age groups. The business has come a long way since being established 27 geezerhood ago (Ellens Stardust Diner, 2013). The analysis of macro environment of the business has revealed that healthy eating habits promoted by the UK organization and commitment towards reduction of waste products of the industry might entail greater operational costs. UK is slowly regain from the recession and as fast food restaurants perform better during sluggish economic performance, the business gets to have intercourse greater opportunities. London West End has a similar cultural taste to that of New York and this improves the reach of opportunities for the restaurant (Petusevsky and Whole Foods, Inc, 2010). As the population in this place has a tendency of eating outside, the dining car can afford to capitalize on it. London West End houses health